Shibuya’s Electronic Screens

In many parts of the world, large-scale electronic signage has become prominent in the urban environment. Nowhere is this more true than at the Scramble Crossing in Shibuya, which has become an international tourist destination. But how does the role of signage in Shibuya differ from Piccadilly Circus in London or Times Square in New York City? What is the political content of this signage, and how is it regulated, produced and received? This report assesses the current state of signage in Shibuya and considers alternatives for its use following the major redevelopment currently underway.